Which one offer More Market Value? – First Horizon National Corporation (FHN), GreenSky, Inc. (GSKY)

The shares of First Horizon National Corporation have increased by more than 25.38% this year alone. The shares recently went up by 0.86% or $0.14 and now trades at $16.50. The shares of GreenSky, Inc. (NASDAQ:GSKY), has slumped by -28.11% year to date as of 09/11/2019. The shares currently trade at $6.88 and have been able to report a change of -1.15% over the past one week.

The stock of First Horizon National Corporation and GreenSky, Inc. were two of the most active stocks on Wednesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Next 5Y EPS Growth: 6.10% versus 13.70%

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that FHN will grow it’s earning at a 6.10% annual rate in the next 5 years. This is in contrast to GSKY which will have a positive growth at a 13.70% annual rate. This means that the higher growth rate of GSKY implies a greater potential for capital appreciation over the years.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. FHN has an EBITDA margin of 61.2%, this implies that the underlying business of FHN is more profitable. The ROI of FHN is 19.00% while that of GSKY is 26.70%. These figures suggest that GSKY ventures generate a higher ROI than that of FHN.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, FHN’s free cash flow per share is a negative -9.37, while that of GSKY is positive 0.01.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The debt ratio of FHN is 0.26 compared to 47.07 for GSKY. GSKY can be able to settle its long-term debts and thus is a lower financial risk than FHN.


FHN currently trades at a forward P/E of 10.14, a P/B of 1.14, and a P/S of 3.21 while GSKY trades at a forward P/E of 9.50, a P/B of 36.21, and a P/S of 2.73. This means that looking at the earnings, book values and sales basis, FHN is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of FHN is currently at a -5.88% to its one-year price target of 17.53. Looking at its rival pricing, GSKY is at a -25.62% relative to its price target of 9.25.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), FHN is given a 2.30 while 2.80 placed for GSKY. This means that analysts are more bullish on the outlook for GSKY stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for FHN is 2.26 while that of GSKY is just 17.19. This means that analysts are more bullish on the forecast for FHN stock.


The stock of First Horizon National Corporation defeats that of GreenSky, Inc. when the two are compared, with FHN taking 6 out of the total factors that were been considered. FHN happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, FHN is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for FHN is better on when it is viewed on short interest.